Koromantyns Official Blog Jamaican Music and Entertainment News and Reviews by Jamaican Rapper Dj Ace Koromantyn

Koromantyn in Top Ten on ReverbNation Reggae Charts

Any musician interested in promoting their songs to a worldwide audience needs to understand the importance of the Internet and Web 2.0 technologies, specifically as it relates to using platforms like ReverbNation, MySpace, Imeem and iLike to promote and publish music. Personally, ReverbNation and MySpace are my favourites.

In my last post which talked about my position on the  ReverbNation Band Equity Charts, I barely got into any details on how you go about increasing your Band Equity score. I will be writing another post called Understanding the ReverbNation Band Equity Charts, which will explain exactly how I improved my score. As at this moment, my band equity score is 220. This translates to me being ranked at number one (1) in Hip Hop and seventh (7th) across all genres (see below).

Band Equity Charts Jamaica (Hip Hop) Feb-10-2009

As you can see, your band equity score is used to compare your "influence" by genre or location, which I think is pretty cool. I can now see how I am positioned as a  Hip Hop artist as well as overall (across all genres). This is important, as I produce songs in different genres of music from time to time. I like the fact that I am now number one on the Hip hop charts but I am also honored to be among the likes of Cherine Anderson, Bridgez, Junior Kelly and President Brown on the national charts.

Band Equity Charts Jamaica (All Genres) Feb-10-2009

It is important to note that the number one artist overall (Michael Sean Harris), is an independent/ unsigned act, and therefore established artists can no longer depend on traditional mass media (radio and television) alone. Unsigned artists can now use the Internet to build a fan base, publish and sell their songs at all the major music retailers (Amazon, iTunes, etc.). The winds of change are here. Gone are the days when a sound system selector or radio station disc jockey thought he could easily stifle your career by shelfing your songs, indirectly encouraging payola. I'm sure I've gotten more plays on the Internet in the last three months, when compared to ALL the plays I've gotten from ALL Jamaican radio stations since I started releasing songs on Sly & Robbie's labels in 1997!

The fact is, local media focuses on promoting the music of "established" artists because they attract advertising and corporate sponsorship for programmes and events. Big money follows big names, therefore it is not in their "interest" to waste money on "unknown" acts who can't even attract an offline street team (managers, agents, etc.), especially in Jamaica where artists come a dime a dozen. I am working to realize a day when a Jamaican artists popularity and influence can be measured objectively as opposed to being based on who is manager is or how much money he/ she can pay for airplay.

I would like to thank all my friends and fans who have helped to make this a reality as I could not have done it myself.

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